When an insurance company wants to be illustrated,

friendly:

Role

Illustration

Client

Barmer

Year

2021-2023

As part of the illustration team, I created in-app illustrations that covered a range of health-related topics, from wellness and prevention to complex issues like organ donation and cancer prevention. The collaborative workflow involved ideation, sketching, and vectorization, fostering close communication and alignment between the IBMiX design team and BARMER's marketing team.

From Drafting to Crafting:
The Workflow

Initial Sketch

Feedback Round 2

We like the idea! Can you emphasize the “Success” for the users?
We like the idea! Can you emphasize the “Success” for the users?
“Good solution! Can you illustrate the same idea with the first character?"
We like the idea! Can you emphasize the “Success” for the users?
“Good solution! Can you illustrate the same idea with the first character?"

Revision

Feedback Round 2

“Good solution! Can you illustrate the same idea with the first character?
“Good solution! Can you illustrate the same idea with the first character?
“Good solution! Can you illustrate the same idea with the first character?"
“Good solution! Can you illustrate the same idea with the first character?
“Good solution! Can you illustrate the same idea with the first character?"

Finalisation and Hand-Off

Illustrating Health:
With all Aspects

Sketches

Please drag the slider right/left

to see the before and after.

Please drag the slider right/left

to see the before and after.

Illustrations in Context
Mental Health Program Onboarding

In-App Illustrations

Web Illustrations

Thank you.