When a large company wants its own illustration library,
collaboratively:
Illustration done in collaboration on the topic of 'Collaboration at IBM' by Elisa Hasselberg, Franziska Geißler, and myself.
Role
Art Direction / Illustration
Client
IBM
Year
2021-2023
As an Art Director at IBM iX, I worked on a diverse range of projects, including internal IBM initiatives, proofs of concepts, and external client engagements. To ensure consistency across its vast portfolio, IBM has established a comprehensive illustration guideline. I was a member of the illustrators' workgroup, a collaborative team that enabled designers to come together and create visuals that align with the IBM brand identity.
Narrating the Complexity
via Illustration
Understanding the Process Step by Step
Storyboarding
Setting Up the Tone
Style Suggestions
A Company within a Company
Internal and External Illustrations
Off-Grid Illustrations
Still IBM, but with an Edge
