When a collaboration wants to have a face,
playfully:
Role
Illustration & Visual Design
Client
Contentful
Year
2020
To represent the close partnership between IBM and SAP, I introduced a unique mascot, "SAPiX". The SAPiX character was designed to be dynamic and versatile, with its 8 arms allowing it to convey different messages across various digital and print elements. From social media and websites to brochures and event materials, SAPiX serves as a multitasking brand ambassador for the partnership.
Sketching an Octopus:
Many Arms, Many Variations
Sketches
Color Probes
Welcoming the SAPiX,
along with its playfulness.
Bringing IBM and SAP teams together
with eight arms.
